Why is Google saying Your website is unsafe?
Your HTTP built website was flagged by our Google website safety standards business website data search.
Result: Unfortunately it did not pass, as you have not yet installed the SSL certificate Google requirement on your server by Oct 2017.
The lack of a secure connection is the main reason why your website could be seen as a threat by Google. Although you’re not a hacker waiting to ‘nail’ their next victim, not fully protecting your data and your clients’ information could result in a security breach
Creepy web crawlers, bots and phishing attacks could affect any website at any given time. Just because you’re running a small business, doesn’t mean your small website will be spared in case of an attack.
With people nowadays trusting companies to keep their data safe, not having an SSL certificate installed could put your customer’s privacy at risk.
Online shopping implies entering sensitive information, such as your customer’s name and credit card data. Who wants to risk having such important information stolen with just a few clicks?
This is why Google has decided to play rough. Unless you can prove you’re able to protect your customers, your website will probably be marked as unsafe.
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This is now what will happen if someone tries to fill in your web form.
What are the dangers of not having an SSL certificate installed?
Although not all websites need to install a Secure Socket Layer certificate, small business owners who collect data from their clients could benefit a great deal from adding an extra layer of protection.
Here are the main dangers of avoiding doing so, though:
Google will mark your website as unsafe. Although your website will still be accessible, visitors being warned about an unsecure connection will most likely leave.
Clients will trust your brand less. Speaking of trust, the lack of a secure encrypted connection could influence your clients in a negative way. People like to feel safe when they browse the online. And if your websites doesn’t offer a sense of security, your visitors will most likely think your brand is not to be trusted.
You’ll lose customers to your competition. Turning visitors away and having them think you’re not a trustworthy business results in you losing your clients to your competition. Every visitor on your website is there for a reason. But if they can’t trust you, they’re going to find what they need somewhere else.
Google will favor indexing safe websites. Although you shouldn’t expect a serious boost in rankings, Google has expressed the intention of favoring the indexation of websites that help the online become a safer place.
You could lose your credibility as a business. Your website and your brand act as your business card online. As a small company owner, turning customers away is the last thing you want to do! If you’re storing credit card information of other sensitive data, it’s best to let your customers know your website is safe and can be trusted.
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