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Google Review Web Badge

Because no matter where you get your Traffic from as shown on the graphic below,  it all points back to your website. Your website is the HUB of your business, it is where you have full control of what you want your clients and website visitors to see. So that is why, having your 5 star Reviews on your website will provide extra incentives for all that traffic that you have paid for dearly in actual dollar spent value like google ads, or SEO or in your own time value as in Social Media networking. All these ‘ other ‘ places where the traffic comes from, you have limited input to do something but when they get to your website, you need to up the anti and show them your 5 star reviews of happy customers.

Since we now know that potential clients are actually looking for these reviews before taking action, then if they come to your website from a expensive Google ad or Facebook Ad campaign, and see all those wonderful reviews from other happy customers, they are far more likely to take action, than if you just had none.