10 Lead Ideas for Roofers Perth WA
Okay, so it’s stupid late and I should be asleep but you know how it is—your brain suddenly decides now is the time to talk about lead generation ideas for roofers in Perth. Maybe it was the thunderstorm last week over Matilda Bay or maybe I just saw one too many Facebook posts from a roofer saying, “Need more work—any tips?” So here we are. Let’s get into it. Or around it. Whatever. Let’s just do this.
1. Google Business Profile Is Your Best Friend (Like the Mate Who Helps You Move House)
You’ve got a phone? Good. That’s step one.
Go open your Google Business Profile (yes, that thing people forget about until it’s too late) and give it a proper once-over. Add photos. No, real ones. Not the blurry shot from 2016 with your mate waving on a roof. Actual before-and-after shots. Tiles, gutters, the works.
And respond to your reviews—especially the weird ones. Someone says “came late but fixed my leak” and you just leave it hanging? Nah. Say thanks. Be human.
Also: post something every week. Doesn’t matter if it’s a photo of your ladder or a 15-second tip about storm prep. Just. Stay. Active.
2. QR Review Cards – Dumb Simple, Shockingly Effective
Look. You finish the job. Client’s happy. Sun’s shining. You’re standing there sweaty and a bit proud, right?
Hand ‘em a QR Review Card and say, “Hey, if you’ve got 30 seconds, this really helps us out.” That’s it.
They scan. They click. They review. You move up the Google ladder. (Bonus if your card has your face on it—makes it feel more personal, even if your hair’s all windblown and you smell like Colorbond.)
Also… kinda feels like magic. Like handing out a business card that actually does something.
Luckily yazoogle has a service to order these printable cards with Free postage straight to your door Australia Wide with your Google Business Profile QR and Logo printed QRBizReviewCard
QR Biz Review Card
3. Suburb Landing Pages – AKA, Your SEO Secret Weapon
Okay, this one sounds boring. I get it. “Landing pages” sounds like something a software company talks about at networking breakfasts.
But listen—imagine this:
You have a page called “Leaking Roof Repairs Fremantle” and someone in Freo literally types that into Google… and your site shows up first. Like, what.
It works. Google loves suburb-specific stuff. So do clients. They think, “Oh, he’s local!” even if you’re just willing to drive 25 minutes.
If you’ve got Joondalup, Armadale, Canning Vale, and Rockingham covered, you’re already ahead of 90% of roofers still rocking one generic “Roofing Perth” homepage.
4. Google Ads (But Not the Money-Black-Hole Kind)
I know, I know—ads feel risky. Like putting $50 on red and hoping the roulette wheel doesn’t laugh at you.
But here’s the trick: Click-to-call mobile ads.
People search “emergency roof repair Perth” from their phones in a panic. You show up, they click, boom. Ring ring.
Set your budget low, target specific phrases (not just “roofing”), and always track your calls. Don’t just let Google eat your lunch while you guess if it’s working.
5. Real Estate Agents and Property Managers = Goldmine
They need roofers like… like I need caffeine at this hour.
They’ve got tenants calling about leaks. Landlords who don’t want to spend but have to fix stuff. It’s a mess. But guess what? You can be their go-to.
Show up once. Fix it fast. Be polite to the cranky tenant. Boom—you’re in the system. Forever. It’s like being on the emergency contact list, except it pays.
Drop by with coffee or muffins if you’re feeling fancy. Or just a laminated card with your number on it and “Available for urgent roof repairs” scrawled in Sharpie. (Don’t actually use Sharpie. Maybe use Canva.)
6. Facebook Groups – Not Just for Cat Memes
So here’s the thing. Local Facebook groups are chaotic. You’ll see someone selling a broken toaster next to someone ranting about potholes and then—bam—someone asks:
“Can anyone recommend a roofer who doesn’t charge a fortune?”
That’s your moment. Slide in with a comment like:
“Just finished a job in Baldivis fixing cracked ridge capping—free quotes if anyone else needs help 👍 – Dave from Highline Roofing WA”
Don’t pitch hard. Just exist helpfully. People remember that. (Especially the ones who screenshot everything.)
7. Free Roof Check = Sneaky Good Entry Offer
We’re not saying bait-and-switch. We’re saying education-first.
Offer a free “Roof Health Check.” Give ‘em a quick inspection. Maybe a photo or two. Point out a few things that could become a problem.
Most homeowners never go up there. They wouldn’t know if they had a possum renting the place.
Give them something tangible and polite like: “We found two cracked tiles, some lifting around the flashing, and your gutters are clogged. Want a quote or just the report for now?”
No pressure = more trust = more jobs.
8. Blog? Video? Why Not Both?
Okay, deep breath. This sounds like effort. (Because it is.) But hear me out.
You start a blog on your site. Nothing fancy—just real stuff:
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“How to know if your roof leak is serious”
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“Why Colorbond lasts forever (almost) in Perth’s crazy heat”
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“3 things to do after the next thunderstorm hits”
Then you film a quick version of each as a phone video. Upload to YouTube. Post on Facebook. Link to it from your GBP.
Suddenly you look like a pro. Clients binge your stuff. SEO kicks in. You become The Roofing Guy™ in your suburb.
9. Show Off Your Reviews (No Shame, Just Strategy)
If your website doesn’t flaunt your Google stars, what even is the point?
Slap that Review Badge somewhere prominent. Better yet, use a widget that rotates your best reviews like they’re on a catwalk.
People trust reviews more than your “About Us” blurb. Especially if there’s a photo and a name.
“Fixed my leaking roof in the rain and didn’t charge extra. Honest bloke.” = better marketing than $5,000 of billboards.
Luckily yazoogle has a service to place your reviews on your website with a great pop up CTA to call you straight away
Review Web Badge
10. Follow Up. (Seriously, Just Send the Damn Email)
You quoted someone last week. Heard nothing. So you wait… and wait… and forget.
No. Stop that.
Send a follow-up email. Doesn’t have to be Shakespeare. Just:
“Hi John, just checking in—any questions about the roof repair quote I sent last week? I’ve got an opening Thursday if you’re keen.”
Done.
You’ll be shocked how often people say, “Oh thanks for the reminder—we meant to book you!”
Automation helps if you’re forgetful. (Same. I forget tea in the microwave at least twice a day.)
The TL;DR Wrap-Up (Because My Tea’s Cold Now)
If you’re a roofer in Perth and waiting for the phone to ring… stop waiting. Try stuff. Google things. Post a tip. Make a QR card. Text the client. Email the real estate agent. Even just one of these ideas could land your next high-ticket job.
And yeah, maybe it’s 2:48am now and I’m rambling, but listen: roofers who show up online, who build trust before the quote, who actually respond to reviews and messages? They win. Every time.
You’ve got the skills. Now let people find you.
🎧 Listen
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BIO
Joanne Smith is the founder of Yazoogle and one of the early pioneers of web design in Western Australia. She is a certified Google Business Profile specialist and was nominated and won web Design Company Of The Year for the APAC Australian Enterprise Awards in 2023 and winner M&A Today – 2025 Awards for web design company of the year, Australia. With over two decades of experience, she helps businesses grow using SEO, lead generation, and AI-powered content strategies.
