Understand what GBP means to local businesses and why it is so important to claim your business listing correctly on Google.
Google Business Profile ( was Google My Business ) an Internet-based service for business owners and operated by Google. The network launched in June 2014 as a way of giving business owners more control of what shows in the search results when someone searches a given business name.
Google allows business owners to verify their own business data via creating a new profile or claiming an existing auto-generated profile. The Google Business Profile listing appears in the Google Maps section of Google as well as the “Local Pack” for qualifying search queries. ref: wiki
With Google handling more than two trillion searches a year, and nearly half of those having local intent, it’s safe to say that having a local presence for your business is huge.
A Google business listing is incredibly detailed with the information from it being outputted by Google into a variety of places with high online visibility such as Google Maps, Google Knowledge Graph, Google Local Pack ( or Google 3 pack). Included is the ability for your local business outside your normal website SEO or social media posts to get noticed by users searching for you in their local area or typing your service with near me words in the search.
This will bring up your business details to local users, only, to find you quickly and ahead of your competitors in the local area if your listing is optimised correctly and you have gained a following with lots of 4 and 5 star reviews enhancing your online reputation.
When you add your business to Google Business Profile?, Google will display your business in the following areas for users to find out more about your business with a local business search
The Google Knowledge Graph is a knowledge base used by Google and its services to enhance its search engine’s results with information gathered from a variety of sources. The information is presented to users in an infobox next to the search results.
Another way of presenting your business to your local area is by finding your business in what is know as the Google Local Pack.
This is the three Google listings that appear on the Google Search page and also beneath the Google map when someone searches for businesses in or around a particular location or near me
‘plumbers South Perth’
or
‘ plumbers near me ‘
Important: If you do not have your GMB listing correctly optimized according to Google standards, you will have no chance of your business ever appearing in the Google Local Pack.
Google Maps which is used to get directions and discover businesses in locations the user may be in or just visiting. This is very important because they may be a tourist in your area and looking for a local fishing store or motel or restaurant.
Google gives your customers or clients a place to leave reviews about your business.
yazoogle cannot stress how important it is to get as many 4 to 5 star reviews from your clients to not only help you outrank your competitors in the Google Local Pack but also more importantly help your business establish a positive online reputation to bring in more leads and sales.
Simply put, if someone searching for a local plumber or gardener in their area and they check the Google reviews ( which they can do easily on a smartphone ) and your reviews are mostly poor with only 1 or 2 stars, they will immediately seek out your competitor with better review costing you potentially many thousands in sales.
Don’t worry, yazoogle has the leading edge using a perfect in-house proprietary technology for your business to be able to get more reviews and increase your business brand reputation online.
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